Small steps, big improvements: How digital top-ups and new UAE site keep pharmacy medical group Nahdi moving in the right direction
When the pandemic first took hold in the Middle East, Redbox partner Nahdi quickly redefined its priorities.
Operating under a massive network of more than 1200 pharmacies, the largest pharmaceutical chain in the Middle East and North Africa went back to basics, focusing on keeping its commerce platform running smoothly. In return, it was rewarded with some impressive sales figures.
“During Covid, our main focus was to keep the website live and make sure our delivery systems and delivery methods could meet demand.
“Not surprising, our online touch points got 10 times more traffic and orders increased sixfold, so it wasn’t a time to look at new commerce features,” said Pawel Dabrowski, Nahdi’s Omnichannel Director.
“Many sites were going down and companies were struggling to meet demand, but despite the huge hike in orders, the platform performed incredibly well and proved robust. With the help of Redbox, we managed to maintain first-rate service and delivery levels.”
When the first lockdown was lifted, Pawel and his team focused their attention on improving the user journey and omnichannel experience for the site, as well as launching a new ecommerce capability for the United Arab Emirates (UAE).
“Our goal from the onset was to get the new ecommerce platform up-and-running as quickly as possible, getting customers using the site and making improvements as we went along.
“Having the Adobe Commerce infrastructure in place allows for enhancements to be made easily and cost effectively - and with minimum disruptions to the day-to-day running of the site.