Tissot
A social media partnership since 2014
Tissot was founded in 1853 by Charles-Félicien and his son Charles-Émile Tissot in the Swiss city of Le Locle and has been a subsidiary of the Swiss Swatch Group since 1983, the largest watch producer and distributor in the world. Since Tissot joined the Swatch group the brand is marketed in 160 countries around the world.
2014
Meet the client
Tissot is not only the official timekeeper for the UCI world championships, the Tour de France and Vuelta, MotoGP and the NBA, but also has ambassadors in those disciplines, such as 8 times MotoGP world champion Marc Marquez and NBA player Klay Thompson.
The challenge?
Tissot thought that it was time for a new partner and thereby a fresh breeze on its social media channels. Enter SQLI! We won the pitch and that was the start of a beautiful partnership. We create the international social media strategy, define the social media brand identity and manage digital campaigns.
From Awareness to e-commerce sales
We constantly create social media content with a campaign approach. These campaigns are sometimes sport-related (Tour de France, NBA, Moto GP) or fashion-oriented. The goal is twofold: create attractive content (visually and textually) to allow 2M Facebook fans and 1,1M Instagram followers to engage with the brand on the one hand, but also ensure that this content leads to purchases thanks to a conversion driven strategy on the other hand.
We manage campaigns for many markets such as Singapore, Canada, United Kingdom and reached a ROAS up to 14!
In short, our efforts for love brand Tissot result in great figures since 2014, a very long parternship in the digital world of agencies. No doubt we’re having a great TIME!