To delight all Swiss shoppers with Manor’s Christmas tale, SQLI Switzerland told the story through an engaging social media campaign on Facebook and Instagram, inviting the audience to jump into Elfred’s universe by becoming elves themselves.
Throughout the campaign, people could turn themselves into elves by making themselves look like Elfred with a Facebook AR filter created for the campaign and publishing their selfies on Facebook. The campaign also featured an elf name generator to rename thousands of users with cute patronyms like “Isabelf Tannebaum”.
Each participant was given a Manor elf certificate to share with family and friends. With more than 450'000 captures using the filter, thousands of shares, and a high percentage of viral reach on every post, Swiss users reacted enthusiastically and played at length with the content.
Several other posts were crafted and published over an 8-week long campaign to play with the elf universe in funny ways, including carousel ads, interactive stories, gifs, memes, playlists, etc. Two DIY videos: “gift wrapping tutorial with Elfred” and “the Manor special advent calendar” were produced for Facebook and completed the brand activation.
SQLI Switzerland also managed and optimized social media advertising during the campaign with Instagram Ads, Facebook Ads and retargeting. SQLI worked with social media data management tools like Facebook Analytics to analyze the full customer journey and identify relevant optimizations based on omnichannel data.